Little Brown Bag tote
Overall: 16 × 8 × 5 in. (40.6 × 20.3 × 12.7 cm)
Bloomingdale’s introduced its iconic brown shopping bags in 1973, a century after first opening in Midtown Manhattan. Designed by Massimo Vignelli (1930–2014) to accommodate bulky purchases from the bedding department, the “Big Brown Bag” has astonishingly utilitarian qualities given the department store’s upscale reputation. This is an example of a souvenir-style utilizing the "Little Brown Bag" logo and branding.
Purchase, 20th- and 21st-Century Acquisition Fund
Due to ongoing research, information about this object is subject to change.